UK Brand Ambassador's Summit

Southwold | Suffolk 

The iconic cycle clothing brand Rapha came to WONDER with a very specific brief. To assist with the creation and delivery of a bespoke itinerary for their 2016 Brand Ambassadors Summit. This annual event provides the opportunity for their internal marketing team to come together with their UK brand ambassadors for an itinerary of planning meetings, cycling, plus all-important leisure time to eat, drink and enjoy each other’s company.   


Our initial challenge was to find the right venue. Rapha wanted a home from home feel with comfortable accommodation where guests could instantly relax. 

They also challenged us to plan a number of cycle routes, each of which had to be thoroughly researched and tested to ensure safety and challenge for 25 riders of mixed ability, delivering the engagement of a social ride with interesting backdrops for photo opportunities and places to stop along the way for refreshments.

The 3 day itinerary combined a mix of update meetings together with daily cycling challenges including a 100km road route incorporating stunning british countryside and coastal roads with optional sunrise and sunset rides. Detailed briefings were provided along with links to a shared GPS app to ensure each ride was seamless and stress free. WONDER provided on route support throughout.

Each day a delicious menu was cooked up and served by the Rapha team. This approach complimented the laid back itinerary perfectly and provided another opportunity to host, bond and share good times.

WONDER took care of the end-to-end management of this project. The weekend was recorded by a well known cycling photographer and images were shared by the Rapha team and brand ambassadors across all of their social media channels.


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