ExCeL  |  London 

For the fifth year running, WONDER were tasked by Google for Education to produce a truly captivating experience for their BETT stand. Challenged with the creation of a new, innovative stand design, whilst keeping everything Google loved about last year’s, was no mean feat.

Working closely with the client, we defined and implemented a strategy to make the best use the increased footprint, to showcase both the latest Chromebooks and Google for Education ecosystem. Combining intelligent design, inspired by the inner workings of a Chromebook, with playful interactive elements we maximised the exhibition space; both enticing delegates to stand and increasing dwell time, whilst maintaining flow throughout.

Breaking the stand into two key functions: Teaching and Discovery, we incorporated a range of areas where delegates could explore, learn and engage with the Google for Education team. Teaching areas included a hands-on lab area for Classroom, which seated 12 but often drew crowds of 50, as well as the teaching theatre (72 seats) which facilitated a full itinerary of talks and demos. These sessions featured a mixture of speakers from Google, schools, partners and organisations, with over 3,000 people attending.


As well as showcasing the latest & greatest new products from Google’s partners there were 6 demos being showcased on stand, from: a 3.5 by 2 metre Google Earth wall; a hugely successful Breakout EDU game, which saw 1500 people solve puzzles; a Jamboard creative collaboration space; Expeditions AR & build your own VR beta testing; information on new programmes on internet safety for schools and kids with Be Internet Legends; and finally a photo booth featuring emotion recognition technology called Vision API.

Whilst the design echoed the components & circuitry of the Chromebook, the overhead pipe work and signage drew both the eye and the guest on a journey around the stand. The material palette was a mix of both the techy and futuristic as well as softer, warm materials and woods. We also included quirky props like science equipment, tower of sweets and a message board made of light switches to bring out the inner child and approachability of the design.

The design is awesome, inviting, relaxed, exciting & engaging - there is no hard sell, delegates feel confident stepping on stand to talk to staff…

Kate Howell - Product Marketing Manager


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