From Concept to Concrete: A Guide to Mastering your Brand in the Real World

Tuesday 6th November I 8:30 - 11:00 am

Shoreditch House, The Library

1 Ebor St, London

E1 6AW


What is WONDER:ED? 


With consumer needs, wants and desires shifting towards experience over purchase, the brand experience economy is booming. Having seen an enormous increase in popularity, innovation and budget, live experience has quickly become one of the most exciting and important global marketing trends.

WONDER:ED is a series of thought leadership events hosted by WONDER London, designed to educate, inspire and create debate around key topics, challenges and innovations within the brand experience and events industry.




What will be discussed?

Taking your brand off the pages and bringing it to life into the world of live experiences in an authentic and representative way, is now more important than ever before. Brands are competing with each other to create the most impactful live experiences, but how do you take a thought, an idea, and bring it into the real world in a way that drives consumer engagement and cuts through the noise? How do you craft a genuine experience that creates a truly emotional connection with your customer? How are the world's leading brands maximising these opportunities?

These are just a fraction of the questions we have when crafting live experiences for the brands we represent. In this installment of WONDER:ED, we aim to uncover the challenges the industry has faced and how they have been overcome. We aim to share tried and tested techniques that drive the most creative work and allow us to push the boundaries to deliver the highest levels of ROI. We aim to unearth future predictions that will keep our brands ahead of the curve.

WONDER:ED is a must see event for brand marketers who want to champion their brand in the physical world.

Meet The Speakers

Our expert panel joins us from a variety of industries and backgrounds all with a common knowledge and passion for live experiences.


Guillaume Roques, Marketing Director EMEA - Google

Peter Chipchase, Chief Communications and Strategy Officer - Soho House & Co 

Isabelle Adams, Senior Experiential Manager - PlayStation

Chris Helliwell, Creative Director - WONDER London


The Day's Agenda

8:30 AM

Meet & greet, breakfast, tea/coffee

9:00 AM

Introduction, meet the speakers

9:15 AM

Talk and panel discussion 

10:15 AM

Q&A with the speakers

10:30 AM



Registration has now closed for this event. Stay tuned for the next instalment!